For decades, Mazda has been a favorite with drivers all over the world for its diverse lineup of high-quality vehicles. Not only did the brand satisfy the needs of San Diego families seeking affordable SUVs like the CX-5, but also the needs of National City auto enthusiasts seeking high-octane performance cars like the Miata. But, is Mazda a luxury brand? You may be surprised to learn that the brand is pivoting toward the premium. Find out what this means for the everyday driver, and why you’ll want to check out the newest offerings at Hello Mazda of San Diego!
Does Mazda intend to go head-to-head with Audi and BMW overnight? Jeremy Thompson, the UK managing director, said: “Our aspirations are to become a credible alternative to the traditional mainstream premium and that means non-German. We’re not looking to mimic German premium because that’s very well catered for with the existing incumbents and probably impossible to beat them at their own game.” Instead, Mazda is working hard to become the Japanese high-end car of choice for savvy shoppers.
Why does this make sense for the brand? Mazda has long been celebrated for its technology and style, but also its fun driving dynamics on the road. Since the lineup has always been known for its phenomenal performance and sleek design, a turn to the luxury market seems like a natural evolution. Look for Mazda to carve out its own niche moving forward. As the brand states, “We appreciate this deep dive, and we’re excited for the opportunity to make you a believer as we journey forward.”
So, is Mazda a luxury brand? Yes, and you’ll want to see what we have in store for you at Hello Mazda of San Diego! Get to know the newest models and continue your Mazda research in San Diego. We’d love to re-introduce you to the brand, so contact us to learn more!
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